FILM BUSINESS STRATEGY
Advising producers and distributors on every film and television business aspect: development, financing, acquisitions, marketing, distribution.
Creating cutting-edge and innovative marketing and distribution strategies such as dynamic ticket pricing and theatrical on demand, following the Smart Moviegoing™ approach.
Developing and implementing advanced international sales strategies throughout all major film markets and festivals including Cannes, Toronto, AFM, EFM.
FlexyMovies™ was conceived with the idea that the film industry needs flexibility. FlexyMovies™ is first of all innovation for the entertainment industry: we pioneered digital distribution and introduced the concept of variable pricing applied to movie tickets as a way to increase moviegoing attendance and revenue. We engage audiences with a number of Smart Moviegoing™ experiences making effective use of social media and new forms of distribution such as theatrical on demand, where each screening kicks in once a threshold amount of seats is filled.
Strong of such ability to innovate and market to consumers effectively, FlexyMovies™ has expanded into providing market access to producers, advising on financing and acquisitions, developing and implementing worldwide sales and distribution strategies for quality filmed content. We are a stable presence at major film markets and festivals such as Marché du Film at the Cannes Film Festival, European Film Market at the Berlin Film Festival, American Film Market, Toronto International Film Festival, Sundance, AFI Fest, LA Film Festival, SXSW, Tribeca, Rome Film Fest, Venice Film Festival, LA Web Fest, as well as at the most important professional events such as CinemaCon, CineEurope, Licensing Expo, NABShow and many others.
Alessandro Masi is Film & TV Business Strategist, 8+ years of experience in the entertainment industry.
Prior to starting up FlexyMovies, Alessandro has devised sales strategies for television giants Zodiak Media and FremantleMedia and leading international film sales outlets Sierra/Affinity, Carnaby International, Myriad Pictures, implemented marketing and distribution strategies for domestic distributors Gathr Films and Cohen Media, pioneered and turned around into profit digital VOD distributor Own Air in Rome, advised on profitable private equity financing for entertainment at TMT Advisors in London, conducted digital strategy for major entertainment properties and brands at Italia Brand Group in Milan.